Sales is like golf. Comparing the two makes sense, if you’re a golfer and/or salesperson. You understand the importance of sharpening your saw in order to see better, repeated results. But how many of us repeatedly go out to the golf course and shoot a 94+ and get frustrated even though we know the last time we set foot on a golf course was two weeks ago and it definitely wasn’t to practice.
As a salesperson, it’s the same thing. Over and over, your leads keep slipping through your fingers, you don’t get callbacks and you wonder why this keeps happening to you. Well, practice in golf parallels training in sales. There are sales formulas out there and if you aren’t tapping into them on a regular basis, you’re not going to get better. Read more about how sales is like golf by clicking here.