Justin Benton, Jeff Bajorek and Christie Walters talk about why sales is like golf on their most recent podcast. The parallels are almost obvious when you start thinking about it. Justin talks about confidence and the importance of having that Tiger Woods swagger on the course, just like being your utmost confident self on every sales call. Jeff mentions the adversity you inevitably face when you’re on the golf course, just as you will when you come up against a tough sell. Then there’s combining the two, sales and golf, and how much you can tell about a potential client, employee or partner when you get out on the golf course together. For all of this and much more, click here to hear the podcast.